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Transcript

Feedback isn't the enemy; it's the compass guiding your business to success. Ignoring customer feedback is like sailing blind – you're headed for an iceberg.

In this video, I discuss:

  1. What are the four Cs of feedback?

  2. How can I use feedback to increase profits?

  3. What's the difference between comments, criticism, complaints, and compliments?

  4. How do I create a system for collecting and acting on feedback?

  5. How can I tell which feedback to prioritize?

  6. What’s the “cha-ching” reframe and how does it work?

  7. How can feedback help me avoid making costly mistakes?

  8. How can I use feedback to improve customer relationships?